Kimmel Center for the Performing Arts
Case Study
Kimmel Cultural Campus
The Brand
The Kimmel Cultural Campus is a performing arts campus that serves as an inclusive and preeminent place to enjoy exceptional experiences that reflect the spirit of the Philadelphia region.
The Problem
Kimmel was searching for a partner that understood the value of digital marketing and could engage the region to participate on the cultural campus. The brand wanted to better leverage its first-party data and balance both institutional and programmatic marketing objectives.
The Solution
nContext was put to the test! By identifying real metrics that mattered, nContext set a baseline for success to outpace past performance. The team immersed itself in the arts community, understood the value of diversity, and set the stage for valuable campaigns.
The Impact
nContext helped drive a vibrant and accessible community experience on the Kimmel Cultural Campus for over 5 years. The organization returned from intermission in 2021 to joyful audiences identified by nContext's digital marketing experience. Together, the teams collaborated to produce year-over-year increases in the return on investment for marketing.
Digital Marketing Purchases
Revenue Generated
Average Return On Advertising Spend
Increase in Average Purchase Value