The 92nd Street Y
Case Study
The 92nd Street Y
The Brand
The 92nd Street Y is a world-class cultural and community center located on the Upper East Side of Manhattan. The non-profit has connected people through culture, arts, entertainment and conversation for over 140 years.
The Problem
The brand understood there was power in both data and digital. 92Y wanted to drive awareness of the brand and its rich history while promoting events but was unsure how or where to start.
The Solution
nContext worked hand-in-hand with 92Y to develop a robust and actionable use of first-party data. Full-funnel campaigns, expanded audience targeting, and an understanding of platform algorithms changed the way 92Y approached digital.
The Impact
With an ecosystem in place, 92Y and nContext built a partnership that drove an increase in event promotion and substantially increased both the brand’s reach and return on its investment.
Digital Marketing Purchases
Revenue Generated
Reach of Digital Ads
Return on Investment